BIZ Valkenburg

On the first weekend of April, the city centre of Valkenburg was transformed into a vibrant stage full of fashion, music and experience. During ‘De Rode Loper van Valkenburg’, visitors enjoyed a fashion show on the Theodoor Dorrenplein on April 5th, followed by live performances from nine different busker bands across the city on April 6th. To enhance the atmosphere and strengthen the event's visual identity, Ball On provided a sustainable and eye-catching solution that aligned perfectly with the event’s look and feel.

A city full of atmosphere

Spread throughout the city centre, 24 balloon pillars in warm tones of gold, white and brown featured an eye-catching top display with the event logo. These durable visual elements not only enhanced recognition but also contributed to the festive atmosphere and professional look of the city. The branding was made clearly visible, without losing the charm and identity of Valkenburg.

The challenge

The BIZ Valkenburg business association was looking for an original, sustainable and visually appealing way to decorate the city centre for their two-day event. The decoration needed to be inviting, reflect the vibe of fashion and music, and at the same time serve as a recognizable point of reference for visitors. A key goal was to make the event logo consistently visible throughout the city.

Our solution

Ball On developed 24 balloon pillars with top displays, professionally printed with the event’s logo. The client provided the design, after which we created a digital mock-up for approval. Once the design was confirmed, the durable displays were produced and mounted onto the pillars. Thanks to our flexible approach and the reusable nature of the pillars, the event could be decorated quickly and professionally.

The result

With eye-catching branding spread throughout the city centre, the event gained a recognizable identity. Visitors were naturally guided through the streets, while local businesses benefited from high-quality and sustainable decorations. The combination of atmosphere, visibility and presentation made the event a success, leaving a lasting impression on both the audience and the city of Valkenburg.

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