A new visual identity deserves a bold introduction. Haco Wonen & Slapen chose to say goodbye to their familiar colour scheme of green, yellow and black. In its place came a powerful and modern combination of deep blue and magenta. To make this rebranding clearly visible and easily recognisable across all their locations, Ball On was brought in. We delivered a striking visual campaign that not only communicated the change, but made it tangible for every visitor.
At every Haco location, two Ball On pillars were installed that matched the new brand identity. The combination of deep blue and magenta created an instantly recognisable eye catcher at the entrance. Each pillar featured the updated Haco logo in its top display. These striking elements brought the brand style to life on the shop floor and made the rebranding clear and visible for every visitor.
Haco wanted to roll out the new visual identity nationwide and simultaneously. The challenge was to make a strong and clear shift to the new style, without major renovations or lengthy preparation. It had to be immediately clear that Haco had taken a new direction, with a fresh and contemporary look that reflects the brand. That needed to be felt at every location, from the facade to the store entrance.
Thanks to the wide availability of Ball On colours within our standard range, we were able to respond quickly. The colours deep blue and magenta turned out to match Haco’s renewed brand identity perfectly. At each location, we provided a consistent setup of two pillars with a full colour display presenting the new logo. No extra adjustments to the site were needed, yet the result delivered maximum impact in terms of appearance and visibility.
Every Haco location was visibly updated on the same day. The pillars immediately added colour to the entrance and made it clear at a glance that the brand had taken a fresh step forward. The transition from the old to the new identity was carried out professionally and efficiently, without complex work or delays. The Ball On solution delivered exactly what was needed: visibility, brand consistency and style.
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