Intertoys

A pillar that stands out not only for its colour, but also for its light that was Intertoys’ request. For their festive in-store campaign, they turned to Ball On for an innovative solution. The assignment? Yellow and white balloon pillars, with the white elements illuminated from within. These striking installations, now featured at nearly all Intertoys stores, combined colour, technology and brand experience in a way that had never been seen before.

Cost-effective
Durable
Attention-grabbing

A pillar with power

For Intertoys, we developed a custom Ball On pillar in yellow and white specifically for this case. What made this project unique was the addition of semi-transparent white balls integrated with an internal LED lighting system. Using a smart setup with power banks, the balls could be illuminated from within. LED-lit display panels were already part of our product range.

The challenge

Intertoys was looking for bold and colourful decoration that would remain clearly visible in shopping centres or at night. The request: a balloon pillar with illuminated balls. Since this wasn’t yet a standard option, we started developing an entirely new solution technically, visually, and practically ready for real-world use.

Our solution

By specially developing semi-transparent balls and integrating small LED lights inside them, we created a powerful and stylish lighting solution. The lights were powered by an external power bank, making the pillars completely wireless and easily deployable in various settings. The illuminated display panels on top enhanced the setup, just as clients have come to expect from Ball On.

The result

A new form of Ball On came to life. The yellow-and-white pillars quite literally lit up retail spaces and instantly caught the eye. Intertoys decided to roll out these pillars across nearly all of their stores, making the campaign not only visible, but also recognisable and one-of-a-kind. The client was highly satisfied with the result and the innovative nature of the project.

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