Since its very first store opening, Makker Hoortoestellen has ordered two pillars with display in black and gold for every new location. It worked so well that the hearing-aid retailer now applies the same styling to every existing and future location. In this case study you'll read how those two pillars grew into a fixed house style for a fast-growing chain across five provinces.
For Makker Hoortoestellen we deliver two pillars with display in black and gold at every location. What began as a request for a single new store grew into a fixed application at every existing and future location of the hearing-aid retailer.
Makker Hoortoestellen is a family business growing fast: the chain now has more than 30 locations spread across Noord-Holland, Utrecht, Zuid-Holland, Gelderland and Overijssel, with new locations opening continuously. Initially, Makker ordered two black and gold pillars for each new opening. It worked so well that the request quickly grew bigger: the same recognisable, premium look at all existing locations, and a fixed solution for every future opening.
Just before we delivered to Makker for the first time, we had developed our newest version of gold: a finish with a genuine metallic effect that catches a subtle sparkle in sunlight. Combined with black, this created a look that fits Makker's premium, recognisable style perfectly. This combination became the fixed formula: two pillars with display per location, in black and the new metallic gold, now rolled out at every location and standard for every new opening.
What started with two pillars for a single location has grown into the fixed house style for the entire Makker chain: every new opening in Noord-Holland, Utrecht, Zuid-Holland, Gelderland or Overijssel now comes with two pillars with display in black and gold as standard. We're proud and grateful that such a small start has grown into a permanent fixture at a fast-growing, nationwide chain — and that the pillars keep up with Makker's growth for years to come.
For this case we used the pillar with display to give every Makker location the same recognisable, premium look. The product is finished in black and our new metallic gold, and has now become the fixed foundation for every existing and new location.
Below you'll find an overview of the products used in this case. Click through to explore them and discover which solutions could also work for your location, event or campaign:
A striking and durable eye-catcher with a personalised display, now also available in our new metallic gold for a premium, sparkling effect.
Want to know what we can do for you, or do you have questions about the possibilities? Feel free to get in touch. We're happy to think along with you about the right solution for your event, campaign or brand presentation.
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